Food Photography for Delivery: Pizza & Burgers at “Cassa Trattoria”
● Client’s request
The client approached us with a request for photography of pizza, pasta, and burgers to be used in their delivery app listings and menus
● Goal
Food photography for delivery platforms and social media
● Objectives
- Developing the shooting style / concept
- Conducting the photoshoot
- Photo editing / post-production
● Developing the shooting style and concept
The main goal was to convey a cozy, homelike atmosphere without unnecessary details, highlighting the natural look of the dishes using soft lighting and warm tones. Linen fabric, a wooden board, and fresh ingredients create a feeling of comfort and authenticity. The minimalist composition keeps the focus on the food itself
● Conducting the photoshoot
A professional photoshoot was conducted to create appetizing images
During the photoshoot, each dish was captured from multiple angles, including vertical shots for social media. The client can then choose which images they prefer. If they’re unsure which option works best, they can always ask for advice on selecting the most effective shots
Performance Growth After the Photo Update
Data from the client’s Yandex Vendor account for 30 days after the photos were added, compared to the previous period (August 21 — September 19)
- Revenue: increase of 64,125 ₽ (+101%)
- Orders fulfilled: increase of 22 orders (+88%)
- Average check: increase of 175 ₽ (+7%)
What else can be done to increase revenue?
1. Running promotions through the vendor cabinet
Promotions are a great way to attract new customers, retain existing ones, and increase the average order value.
It’s important to consider your audience, as the effectiveness of each promotion depends on their preferences and behavior
- Discount on the first order
- “2 for 1” deals
- Free delivery on orders over a certain amount
2. Pay-per-order promotion
This is one of the most effective promotion methods. The platform allows you to pay only for orders that are actually placed through the campaign
- Your product gets higher visibility in the search/listing;
- Increases exposure among new customers
- Boosts conversion without wasting money on impressions that don’t lead to orders
3. Product card optimization
Even with high-quality photos, the right description and clear communication of benefits significantly impact conversion.
What matters:
- Using keywords in the title and description for better search ranking within Yandex Vendor
- Highlighting unique product features (homemade baking, natural ingredients, quick preparation, etc.)
- A well-structured description that is easy for the customer to understand